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The importance of the graphic design phase cannot be overrated. Combining words, shapes forms and colors to communicate an idea is crucial to any successful product. Powered by our talented graphic designers, we’ll determine the colors, typography and layout to develop the visual presentation of the concept and the look and feel of your product.

The UI design phase is divided into three parts: Concept, Detailed Design and icons.


  • Concept - the Graphical concept design, sometimes called the look and feel (L&F), refers to the general look of the system, i.e. the colors, the buttons’ style, the fonts, etc. The system’s main screen (or the system’s most complicated screen) is used as a basis for the L&F design.
  • Detailed design - In this phase, our team implements the L&F from the previous phase onto the screens of the system (several / all). Deliverables of this phase usually include not just the graphic files but also an elements map which guides developers on how to implement the graphic layer correctly.   
  • Icons - the icons for the system will follow once the detailed design phase has been completed. Created from scratch, our team will develop unique icons to match the overall language of the design and according to our own methodology. The icons will be delivered in any format that suits the development environment (bmp, ico, gif, jpg, etc.).


Like in any project, each phase of our deliverables includes a constant feedback loop with our client which allows both sides to progress faster towards a desired solution.


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